Concept art, storyboards and previs: three tools, three decisions

Concept art defines the world

Concept art explores characters, environments, objects, atmosphere and colour. It is not necessarily a final illustration; it is a decision-making tool used before production becomes expensive.

Storyboards organise time

A storyboard turns a story into a sequence of shots. It clarifies character positions, action, eyelines, rhythm and continuity. A simple readable drawing can be more useful than a highly polished board.

3D previs verifies space

Previsualisation tests camera, focal length, distance, movement and relationships between subjects and environment. It is valuable when space is complex or measurements and timing must be shared across departments.

Using them together

A pipeline can move from moodboards and thumbnails to 3D blockout, storyboards and paintover. MPSTUDIOS works at the meeting point of drawing, direction, 3D and AI, choosing the necessary level of definition each time.

• Concept decides form and atmosphere
• Storyboard decides action and editing
• Previs decides space, lens and movement
• Colour script controls emotional progression